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Damac

Connecting Luxury Real Estate with Influential Voices Through Authentic Storytelling

12M
Reach
40M
Views
3.7%
Engagement Rate
Damac
  1. 01Objective
  2. 02Brief
  3. 03Strategy

01 · Objective

Objective

Increase brand awareness and audience engagement for DAMAC by leveraging a strategic influencer collaboration that showcased the brand’s commitment to luxury living and premium real estate experiences. The campaign aimed to build trust, strengthen brand perception, and connect with a wider lifestyle-focused audience through authentic and engaging content.

02 · Brief

Brief

DAMAC partnered with Tikit to execute an influencer marketing campaign featuring Noor Stars, one of the region's most influential digital creators. The objective was to create authentic content that reflected DAMAC's luxury lifestyle positioning while fostering meaningful engagement with audiences through a trusted and relatable voice.

03 · Strategy

Strategy

Tikit developed a creator-led campaign focused on aligning the right talent with the right brand. By partnering with Noor Stars, the campaign leveraged her credibility, elegance, and strong audience connection to communicate DAMAC's brand values in an authentic and engaging way. Through carefully planned content and seamless campaign execution, the collaboration maximized visibility while strengthening audience trust and brand affinity.

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