Elevating Everyday Journeys into Premium Lifestyle Experiences
01 · Objective
Enhance brand awareness and increase footfall for ADNOC by leveraging influencer collaborations that highlight its premium service stations, modern retail experience, and customer-centric offerings. The campaign aimed to reposition ADNOC as more than a fuel provider—presenting it as a lifestyle-driven destination for convenience, quality, and innovation.
02 · Brief
ADNOC partnered with Tikit to strengthen its connection with everyday consumers and elevate its perception across digital platforms. The goal was to showcase ADNOC’s evolved brand experience, including its convenience stores, food and beverage offerings, and seamless customer journey, while appealing to a younger, digitally engaged audience.
03 · Strategy
Tikit developed an influencer-led strategy centered on lifestyle integration and real-life usage scenarios. By collaborating with lifestyle, food, and daily-life content creators, the campaign positioned ADNOC stations as essential stops within modern routines rather than just fuel points. Content focused on convenience, quality, and accessibility—highlighting experiences such as quick coffee stops, on-the-go meals, and premium services. Short-form videos and reels were prioritized to create relatable, engaging content that seamlessly fits into audiences’ daily lives while reinforcing brand familiarity.
We want to hear from you. let's us know how we can help!
200+ Brands Trust Us
