
AXI
Trading with Confidence
Influence Campaign Results
Department of Economic Development
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Campaign imagery
Project Deep Dive
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Campaign Objective
Increase brand visibility and consumer trust for Axi by leveraging influencer collaborations. The campaign aimed to highlight AXI’s cutting-edge financial services while strengthening credibility and engagement among retail traders and investment-focused audiences.
Project Brief
Axi partnered with Tikit to enhance its digital presence and position itself as a reliable and innovative trading platform. The goal was to communicate its financial services, trading tools, and market advantages through engaging influencer-led content.
Strategic Framework
Tikit developed an influencer-led strategy focused on trust, education, and performance-driven storytelling. By collaborating with finance, trading, and investment influencers, the campaign simplified complex financial topics into accessible content that resonates with both beginner and experienced traders.
Creative Approach
Tikit executed a targeted influencer activation by partnering with finance creators who specialize in trading education and market analysis. Influencers demonstrated AXI’s platform features, shared insights, and guided audiences through practical use cases.