01 · Objective
Establish BAIC as a competitive automotive brand by leveraging influencer-driven storytelling and reviews. The campaign aimed to highlight BAIC’s performance, innovation, and modern design while building awareness and credibility among car enthusiasts and everyday drivers.
02 · Brief
BAIC partnered with Tikit to strengthen its market presence and reshape brand perception. The goal was to position BAIC as a reliable and forward-thinking automotive choice by showcasing its vehicles through engaging, real-world content.
03 · Strategy
Tikit developed an influencer-led strategy focused on experiential content and authentic reviews. By collaborating with automotive, lifestyle, and tech influencers, the campaign delivered in-depth insights into BAIC’s vehicles while making the content accessible and engaging for a wider audience.
04 · Approach
Tikit executed a hands-on influencer activation by providing creators with direct access to BAIC vehicles. Influencers documented their experiences through dynamic video content, reviews, and storytelling that highlighted both functionality and driving experience.
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