01 · Objective
Drive footfall and online traffic by activating fashion-forward influencers to showcase Choice’s latest collections, reinforcing the brand’s image as an accessible and trend-savvy destination for everyday and occasion wear.
02 · Brief
Choice partnered with Tikit to strengthen its market presence and connect with style-conscious consumers. The goal was to highlight the brand’s versatility—offering both everyday essentials and occasion-ready looks—through engaging, social-first content.
03 · Strategy
Tikit developed an influencer-led strategy focused on relatability, versatility, and trend-driven storytelling. By collaborating with fashion-forward influencers, the campaign positioned Choice as a go-to brand for effortless styling across different occasions.
04 · Approach
Tikit executed a targeted influencer activation by partnering with creators who resonate with everyday fashion audiences. Influencers styled and showcased Choice collections through dynamic content that highlights versatility and ease of styling.
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