01 · Objective
Strengthen brand credibility and desirability for Institut Esthederm by leveraging influencer collaborations. The campaign aimed to highlight Esthederm’s premium skincare solutions while positioning the brand as a trusted choice for high-performance, science-backed beauty.
02 · Brief
Institut Esthederm partnered with Tikit to elevate its digital presence and connect with beauty-conscious audiences. The goal was to communicate the effectiveness and innovation behind its skincare products through engaging, educational, and visually refined content.
03 · Strategy
Tikit developed an influencer-led strategy focused on education, trust, and premium positioning. By collaborating with beauty, skincare, and lifestyle influencers, the campaign translated complex skincare benefits into accessible, relatable content.
04 · Approach
Tikit executed a curated influencer activation by partnering with creators known for skincare expertise and audience trust. Influencers shared their routines, product experiences, and results, delivering a mix of educational and aspirational content.
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