01 · Objective
Build trust among parents and increase product consideration for Kabrita by leveraging influencer collaborations. The campaign aimed to highlight the benefits of goat milk formula through authentic, experience-led storytelling within family-focused audiences.
02 · Brief
Kabrita partnered with Tikit to strengthen its presence among parents seeking trusted nutritional alternatives for their children. The goal was to communicate product benefits in a relatable and transparent way through real parenting experiences shared on social media.
03 · Strategy
Tikit developed an influencer-led strategy focused on trust, authenticity, and parental reassurance. By collaborating with mom influencers and family content creators, the campaign showcased real-life feeding journeys and daily routines.
04 · Approach
Tikit executed a curated influencer activation by partnering with trusted parenting voices who integrated Kabrita into their daily routines. Influencers shared honest experiences, observations, and feedback, helping audiences understand the product’s value in a natural context.
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