01 · Objective
Objective
Position Mihyar as the go-to brand for modern and elegant traditional wear by partnering with influencers who embody confidence and cultural pride, driving awareness and purchase intent across GCC markets.
02 · Brief
Brief
Mihyar partnered with Tikit to elevate its presence among style-conscious audiences while celebrating cultural identity. The goal was to showcase Mihyar’s fusion of tradition and modern elegance through content that resonates with confidence, heritage, and contemporary lifestyle.
03 · Strategy
Strategy
Tikit developed an influencer-led strategy centered on cultural storytelling and aspirational positioning. By collaborating with influencers who embody confidence, style, and cultural pride, the campaign highlighted Mihyar’s designs as both timeless and modern.
04 · Approach
Approach
Tikit executed a curated influencer activation by partnering with creators who align with Mihyar’s brand identity. Influencers styled Mihyar pieces in everyday and special-occasion scenarios, producing high-quality visuals that reflect elegance and authenticity.
Campaign imagery
Campaign Videos
Kick it off with Tikit!
We want to hear from you. let's us know how we can help!
200+ Brands Trust Us
