01 · Objective
Drive brand desirability and increase sales for Nayomi by leveraging influencer collaborations. The campaign aimed to showcase Nayomi’s latest lingerie and loungewear collections while positioning the brand as a go-to destination for comfort, elegance, and modern femininity.
02 · Brief
Nayomi partnered with Tikit to elevate its social presence and connect with a wider audience across the region. The goal was to highlight new collections through visually appealing, lifestyle-driven content that resonates with confident, style-conscious consumers.
03 · Strategy
Tikit developed an influencer-led strategy focused on aspirational storytelling and product-focused content. By collaborating with fashion, beauty, and lifestyle influencers, the campaign showcased Nayomi’s collections in authentic, relatable settings.
04 · Approach
Tikit executed a curated influencer activation by partnering with creators who reflect the brand’s tone of confidence and elegance. Influencers styled and showcased Nayomi products through lifestyle content, emphasizing both comfort and aesthetic appeal.
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