01 · Objective
Increase brand trust and drive enrollment for Novakid by leveraging influencer collaborations. The campaign aimed to showcase Novakid’s innovative approach to online learning while building credibility among parents seeking effective and engaging educational solutions for their children.
02 · Brief
Novakid partnered with Tikit to strengthen its connection with families and position its platform as a trusted choice for children’s online education. The goal was to highlight the platform’s interactive learning experience, qualified teachers, and flexible approach in a way that resonates with modern parents.
03 · Strategy
Tikit developed an influencer-led strategy focused on trust, education, and real-life experiences. By collaborating with family, parenting, and lifestyle influencers, the campaign showcased how Novakid fits naturally into daily routines while delivering measurable learning outcomes.
04 · Approach
Tikit executed a targeted influencer activation by partnering with trusted parenting voices who documented their children’s learning journeys with Novakid. Content focused on real experiences, progress, and engagement, helping parents understand the platform’s value.
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