Range Rover
Where Luxury Meets Capability
Influence Campaign Results
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Campaign imagery
Project Deep Dive
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Campaign Objective
Reinforce the luxury and performance positioning of Range Rover through influencer activations. The campaign aimed to highlight premium design, advanced engineering, and refined driving experience, strengthening brand desirability among high-end automotive audiences.
Project Brief
Range Rover partnered with Tikit to elevate its digital storytelling and connect with affluent, experience-driven audiences. The goal was to showcase the brand’s heritage of luxury, craftsmanship, and performance through premium, lifestyle-led content.
Strategic Framework
Tikit developed an influencer-led strategy focused on sophistication, exclusivity, and experiential storytelling. By collaborating with luxury lifestyle, automotive, and travel influencers, the campaign positioned Range Rover as more than a vehicle—an elevated driving experience and lifestyle statement.
Creative Approach
Tikit executed an exclusive influencer activation featuring curated driving experiences with Range Rover vehicles. Influencers captured elegant journeys, scenic drives, and lifestyle moments that reflect the brand’s premium identity.