01 · Objective
Elevate brand awareness and consumer interest for Skoda by leveraging influencer collaborations. The campaign aimed to highlight the brand’s innovative design, reliability, and advanced technology while driving engagement and encouraging potential test drives.
02 · Brief
Skoda partnered with Tikit to strengthen its positioning in a competitive automotive market. The goal was to showcase Skoda’s modern design language and smart features through engaging, lifestyle-driven content that resonates with everyday drivers and families.
03 · Strategy
Tikit developed an influencer-led strategy focused on real-world usability, innovation, and trust-building. By collaborating with automotive, family, and lifestyle influencers, the campaign highlighted Skoda’s practicality and advanced technology in relatable driving scenarios.
04 · Approach
Tikit executed a hands-on influencer activation by providing creators with access to Skoda vehicles for real-life testing and journeys. Influencers documented their experiences through storytelling, reviews, and lifestyle content.
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