
Trendyol
Turning Influence into Conversions
Influence Campaign Results
Department of Economic Development
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Campaign imagery
Project Deep Dive
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Campaign Objective
Drive conversions and build brand loyalty for Trendyol by leveraging influencer-led affiliate marketing campaigns. The campaign aimed to showcase Trendyol’s diverse and fashionable product offerings while encouraging direct purchases through seamless social-to-shopping experiences.
Project Brief
Trendyol partnered with Tikit to strengthen its performance marketing efforts and expand its reach across fashion-focused audiences. The goal was to combine aspirational content with conversion-driven strategies, positioning Trendyol as a go-to destination for affordable and trendy fashion.
Strategic Framework
Tikit developed an affiliate-driven influencer strategy focused on blending inspiration with measurable performance. By collaborating with fashion, beauty, and lifestyle influencers, the campaign highlighted a wide range of products while integrating direct purchase pathways.
Creative Approach
Tikit executed a full-funnel influencer campaign combining awareness, engagement, and conversion tactics. Influencers created dynamic content featuring Trendyol products while guiding audiences directly to purchase through affiliate links and promotional offers.