01 · Objective
Position XPeng as a leading smart EV brand by leveraging influencer collaborations. The campaign aimed to educate audiences on XPeng’s advanced features, intelligent technology, and futuristic design while building awareness and trust among modern drivers.
02 · Brief
XPeng partnered with Tikit to strengthen its brand positioning in a competitive EV market. The goal was to highlight the brand’s innovation, smart driving capabilities, and cutting-edge design through engaging, easy-to-understand content tailored for digital audiences.
03 · Strategy
Tikit developed an influencer-led strategy focused on education, innovation, and experiential storytelling. By collaborating with tech, automotive, and lifestyle influencers, the campaign translated complex features into engaging, digestible content.
04 · Approach
Tikit executed a product-focused influencer activation by providing creators with direct access to XPeng vehicles. Influencers explored and documented the cars’ smart capabilities, design elements, and driving experience through high-quality video content and reviews.
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