01 · Objective
Increase brand awareness and credibility for XTB by leveraging influencer collaborations. The campaign aimed to spotlight XTB’s global trading platform and advanced investment solutions while building trust among both new and experienced investors.
02 · Brief
XTB partnered with Tikit to strengthen its digital presence and position itself as a trusted leader in online trading. The goal was to simplify financial services and communicate platform value through engaging, educational, and influencer-led content.
03 · Strategy
Tikit developed an influencer-led strategy focused on education, trust, and financial empowerment. By collaborating with finance, trading, and business influencers, the campaign translated complex investment concepts into simple, relatable insights.
04 · Approach
Tikit executed a targeted influencer activation by partnering with finance creators who specialize in investment education and market insights. Influencers demonstrated platform features, shared trading perspectives, and guided audiences through the user experience.
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